Exciting innovations in automotive technology are introduced every year: from new safety features to the latest in in-car entertainment amenities. The model year 2009 presents an exciting array of new car technologies that aim to enhance how our automotive experience. Even with a crisis facing the automotive industry, the demand for new technologies that will […]
Filed under: Marketing/Advertising, Crossovers/CUVs, Volvo
Vehicle sales are brutal everywhere of late, but Volvo has been tanking long before any industry-wide slowdown took place. That makes the March 2009 arrival of the XC60 crossover that much more important, as it’s the first all-new Volvo (besides the low volume C30) in many years. Since customers have been turning away from the Volvo brand of late, marketing will play a big part of the XC60’s success. Volvo has unleashed its new campaign for the CUV already with the tagline, “The new Volvo XC60. From Sweden with löv.” We get it. Volvo is stressing its Swedish roots in marketing its new vehicle. Hey, it works for IKEA, right? Volvo even utilized the Swedish spelling for ‘love’ to give its new crossover more Euro appeal.
Our tipster Caitlin didn’t think it works at all. The reason? Löv means ‘leaves’ in Swedish and has nothing to do with that certain brand of affection that makes our cheeks blush. According to Caitlin, Lov without the umlaut means ‘vacation’ or ‘break’, which sounds like a better advertising angle for a CUV than leaves, but just doesn’t look as “Swedish” in print. The proper translation of ‘love’ into Swedish is “kärlek”, so when you begin seeing the XC60 on U.S. streets next March, just remember that it comes from Sweden with kärlek. Thanks for the tip, Caitlin!
Gallery: 2009 Volvo XC60
[Source: Volvo]
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Filed under: Minivans/MPVs, Japan, Safety, Tech, Honda
What other automaker would spend the time and expense of developing a new airbag just because, you know, airbags could be better? The same one who developed a new rail car for the same reason. The Japanese automaker has developed a new airbag it claims will give drivers better protection in accidents. The shaped bag uses a spiral seam to induce more even inflation, which provides a larger surface area and creates uniform pressure around the bag more quickly than in a conventional airbag system. Thus, the driver is cushioned sooner. The i-SRS system also uses a gas release valve that helps control airbag deployment and pressure, and holds the gas inside the bag until a preset time. The technology is already slated to appear on the Honda Life in Japan this November.
Outside the vehicle, Honda will be adding a new multi-view camera to the upcoming JDM Odyssey, much like Nissan’s Around View Monitor. Four wide-angle CCD cameras will be placed in the front, back, and on the side mirrors. Each view can be seen individually or combined for a computer generated aerial shot of the car’s movements. Because they’re wide angle, Honda has also incorporated a view with the front camera that extends the driver’s line of sight in low-visibility intersections, such as when exiting a parking garage (see right pic). It sounds similar to the front-mounted camera system on the Rolls-Royce Phantom. Unfortunately there’s no word on when either technology will come to the U.S. Thanks for the tip, phaedra!
[Source: Honda]
Continue reading Only Honda: New i-SRS Airbag System and Bird’s Eye camera
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Filed under: Motorsports, Etc.
On Thursdays before a Formula 1 GP weekend really kicks off, Bernd Maylander, the F1 safety car driver, and Dr. Jacques Tropenat, the F1 medical car driver, check out the trackside cameras and timing equipment. Steering identical Mercedes CLK 63’s, they also check out their driving skills by seeing which one of them can set the best lap.
Bernd is a former race car driver who has been doing safety car duty since 2000. When the FIA decided to hire a professional safety car driver instead of using former F1 pilots, Bernd was plucked from the DTM series and given two years of training. Now, the hardest driving he does is when he’s called out to parade the racers around during a caution. He knows how slow it looks on TV, but he says “I have to drive 99% up to my limit. I can’t drive over my limit - that extra 1% is to make sure I’m safe. The drivers know I have to drive really hard in a much slower car, but if they push me then I know I can drive a little bit quicker. We have to play together.” He also wins the award for The Most Obvious Quote of Memorial Weekend when he says “The difference between a safety car and a F1 car is like a jumbo jet and a star fighter. To put it simply, I could never win a Grand Prix in the safety car.” That said, his only real competition is the Thursday bout with his medical colleague. Call it Fire Marshall Bill vs. McDreamy.
Thanks for the tip, Patrick!
[Source: BBC]
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Filed under: MPG, BMW, Chrysler, DaimlerChrysler, Ford, GM, Mazda, Mercedes Benz, Porsche, Toyota, Volkswagen, Legislation and Policy
In an effort to sway consumer’s minds when it comes to the types of vehicles they purchase and the regulations concerning fuel mileage of those vehicles, a consortium of automakers is running radio and print advertising in some states. The group, Auto Alliance, consists of General Motors Corp., Ford Motor Co., DaimlerChrysler AG, Toyota, BMW, Volkswagen, Mazda, Mitsubishi and Porsche, and is known officially as The Alliance of Automobile Manufacturers. Their mission: “The Alliance of Automobile Manufacturers represents the common interests of its members and provides a forum to enable them to advance public policies that meet consumer and societal needs for clean, safe, efficient, and affordable personal transportation. ”
Although claiming that “we need a balanced approach that avoids harm to Americans dependent on larger cars and light trucks,” according to Gloria Bergquist, the group is not really taking a balanced approach in the states the ads will be heard and shown in. According to this article, “the alliance said it would spend “way north” of $1 million on the ads to be run in Arkansas, Delaware, Idaho, Louisiana, Minnesota, Montana, Nebraska, North Dakota, Pennsylvania and Wisconsin — all states with high percentages of truck and SUV owners.”
The ads are said to be targeted towards truck owners and mothers who drive larger vehicles and are concerned with safety. The idea is that fuel mileage regulations would make it more difficult for consumers to purchase heavy duty, work capable pickups and for mothers to find safe vehicles.
Click here for ad one (.mp3). Click here for ad two (.mp3).
Grassroots efforts are also said to be in effect to contact retirees from the large automakers with similar information. At this time, automakers are under regulations that were created in 1975 to regulate fuel economy. So, all of you consumers out there, what do you think?
[Source: Detroit News]
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BOLD MOVES: THE FUTURE OF FORD Step behind the curtain at Ford Motor. Experience the documentary first-hand.
Filed under: Gadgets, Government/Legal, Safety, Videos
Click the image above to see the amazing arm-breaker anti-theft device
Car theft is a big problem in the United States and around the world. It’s expensive for insurance companies and taxpayers alike, and thieves always seem to be one step ahead of the law. It would be great if you could install an anti-theft system that makes your steering wheel shake to the point where it will break bones whenever someone tries to steer it, but alas this video is showing a faulty steering rack system in action. It may make for a bad anti-theft system, but it makes an entertaining video. Check out the entire video after the jump.
[Source: metacafe via Carscoop]
Continue reading VIDEO: World’s worst theft deterrent
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BOLD MOVES: THE FUTURE OF FORD A new documentary series. Be part of the transformation as it happens in real-time