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Coke Zero (Zero Seven) commercial features new Bond theme

Wednesday, September 17th, 2008

Filed under: Marketing/Advertising, Videos, Aston Martin

Click the image above to view the video

Jack White, one half of the Whites in the White Stripes, wrote and produced the new theme song for Quantum of Solace, sung by White and Alicia Keyes. Turns out that White also — unwittingly and unhappily — wrote the new theme song for Coke Zero. Coca-Cola has used an instrumental version of “Another Way to Die,” as well as a couple of Astons, to promote its diet drink that tastes like a diet drink even though they say it doesn’t. In our opinion, the commercial gets a resounding “meh,” but the song is thoroughly groovy. Follow the jump to check it out. Thanks for the tip, Marcus!

[Source: YouTube]

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VIDEO: Quantum of Solace trailer #2… oh yeah…

Wednesday, September 10th, 2008

Filed under: Etc., Videos

Click above to view trailer after the jump

The trailer for the latest Bond film is out, and you could be disappointed: they pushed the release date of the film in the U.S. back a week. If you can get over that, you’ll find that everything else is two minutes and twenty-eight seconds of “Holy %$#@! that was awesome!” It’s almost like they took that ridiculous (as in: good) intro from Casino Royale and turned it into an entire film. If there’s enough storyline to keep us interested and tie it all together, well, then this movie is going to be the best payback tale since The Professional. Check out the trailer after the jump.

[Source: The Drum]

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The details (and pictures) on Bond’s crashed Aston

Wednesday, December 31st, 1969

Filed under: Sports/GTs, Etc., Aston Martin

We finally got to watch Casion Royale the other day and were very impressed with the new Bond - clearly a darker and more mature double-O than previous ones who were cast as cartoonish philanderers. In addition to the new Bond, the series also received a new cast member in the form of the Aston Martin DBS. The story of Aston’s involvement in Casino Royale is interesting, considering the automaker needed to supply the film with cars a full two years ahead of the DBS reaching production. Of course, the majority of the four cars Aston Martin delivered to the production were completely destroyed for a scene in which Bond swerves to avoid steamrolling his lady love and enters into a series of seven barrel rolls. The scene’s stuntwork was so successful that it entered the Guiness Book of World Records for achieving seven complete rolls, besting Top Gear, the previous record holder. Unfortunately, the end result of the wreck was a destroyed DBS. Brit mag EVO chronicles the story of Aston’s involvement in Casino Royale here, and provides a series of shots showing the DBS before and after the crash. Surprisingly, the Aston Martin DBS still looks gorgeous after going end over end a record number of times. It just needs a little TLC to get back on its feet.

[Source: EVO]

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