Holden emboldened by lack of Chrysler success, offers cheap gas
Tuesday, September 2nd, 2008Filed under: Pacific Region, Holden
Apparently taking a cue from our friends at Chrysler, the down under team from General Motors are now offering cheap gas as a buying incentive. Back in June, Chrysler began offering a three-year guarantee of gas at $2.99 a gallon on most new Chrysler vehicles in a bid to get consumers to buy. Holden is now offering buyers a guarantee of 99¢/liter which equates to about $3.22/gallon in U.S. dollars and gallons. The current price for regular gas in Australia is around $4.63/gallon. Holden’s incentive goes for two years or 12,000 miles, which is considerably less than the three years/36,000 miles offered by Chrysler. Given the continued collapse of Chrysler sales this summer, it’s not clear if the promotion is having any meaningful impact, but Holden is going to try it - at least through the end of October anyway. The press release is after the jump.
[Source: General Motors]
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