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Dodge is looking to spur sales in Germany while at the same time increase the country’s birth rate in a new marketing campaign that’s one for the ages. German women who come to a Dodge dealership with proof of procreation and the resultant pregnancy will get a discount on the Dodge car or minivan of their dreams. Apparently, the birth rate in Germany is precariously low, which has led Dodge to, ahem, conceive this idea. Expecting moms get nine months (clever) deferred financing if they can present proper proof of their pregnancy. Considering women have to pee on those sticks to find out if they’re preggo, we hope local German dealers have plenty of latex gloves and disinfectant on hand. When my wife had some odd cravings when she was pregnant, but never once did she ask for a Dodge. She did tell me once, however, that the Dodge Ram logo looks like a uterus, so maybe this campaign makes sense after all.

[Source: Obscene Desserts, Photo by Viewmaker | Creative Commons 2.0]

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800th CNG fueling station opens in Germany

Wednesday, September 17th, 2008

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A new station offering CNG (Compressed Natural Gas) has opened along the A2 Autobahn in Germany. Normally, this isn’t huge news, but this particular station is the 800th CNG fueling spot in the country, compared to more than 15,000 gas stations. More figures about CNG stations in Germany: 350 of these 800 stations are easilly accessible from highways, 95 percent are accessible to the general public and 60 are open 24 hours a day. What’s also interesting is that nine percent of these 800 stations also offer biogas (in proportions that range from 10 to 100 percent), obtained from from organic waste such as manure or sewage sludge. Another interesting note, LPG (Liquified Petroleum Gas) can be found in 4,100 stations across the country. If you’re driving around Germany in a car able to run with natural gas, you might find this site helpful. It’s a station locator with all kind of parameters: distance, price, biogas avalilability, and more.

[Source: Gibgas via Auto News]

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With the advent of Ultra Low Sulphur Diesel and other emissions and particular matter reducing technologies, diesel is back in a big way in markets like the U.S. and down here in Australia. Of course the clear advantage diesel has over petrol in fuel economy is old news to the Europeans where favourable taxation rules have seen diesel passenger vehicles compete head to head with petrol vehicles for a long time. This huge market at home has meant that the European car makers have led the world in new diesel technologies like Common Rail and Turbodiesel Direct Injection.

But don’t expect the Japanese car makers to ignore a booming market - the share of new diesels in the U.S. car and light truck will likely double to around 7.5 percent by 2010. Japanese automakers have forged an early lead in petrol-electric hybrid technology in the US, leaving the German car makers counting on their reputation for cutting-edge diesel technology in a US market that is expected to shrink overall in 2007. And don’t expect the Germans to share the diesel market with anyone if they can help it. Bernd Gottschalk, head of the Germany car industry association VDA, said at the Detroit auto show, “The goal can only be to make life as difficult as possible for the Japanese.”

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[Source: Playfuls]

 

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BOLD MOVES: THE FUTURE OF FORD Step behind the curtain at Ford Motor. Experience the documentary first-hand.

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Even though the majority of European Union nations have cracked down on smoking in public places, in Germany you can still smoke inside restaurants and bars. However, one place where smoking rules may change in Germany is inside your own car. German officials are currently studying whether it would be possible to restrict automotive smoking to curb the danger of second hand smoke, which is amplified inside the tight confines of an automobile. Besides second hand smoke for passengers, smoking in the car may also prove to be a distraction that can lead to traffic-safety issues as well. While a ban on smoking inside your own car may seem like a gross invasion of personal rights, any place where freeways are sometimes without speed limits could do with as few distractions as possible.

[Source: Drive.com]

 

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BOLD MOVES: THE FUTURE OF FORD A new documentary series. Be part of the transformation as it happens in real-time

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