Ed Peper and the Chevy Silverado, North American Truck of the Year
By Ed Peper
Chevrolet General Manager
Wow — what a month and what a great start to 2007! As most of you already know, our February sales results have come in and we surprised a lot of people out there — except ourselves.
The Chevrolet brand was #1 in America for the month — and there’s no question that feels good. The hard work and better planning with our dealers is paying off, starting with our first big promotion of the year with last month’s President’s Day event.