By Ed Peper
Chevrolet General Manager
From the very beginning, I stressed to our marketing team and communication partners just how important a successful launch of the 2007 Silverado would be to GM. And after many months of research and concepting, the campaign they delivered surpassed even my high expectations. As a matter of fact, “Our Country, Our Truck” has been one of the most talked-about advertising debuts of the year.
However, it wasn’t just in the advertising campaign that I challenged our team to display their creative energies. To meet the needs of information-hungry truck buyers, we created new marketing tools, such as a 24-page customer onsert and a special web overview on
caranddriver.com. But the most in-depth and innovative advertising tool we created was a 28-minute video tour of the new benchmark in full-size trucks.
This entry was posted
on Thursday, February 1st, 2007 at 12:57 pm and is filed under Uncategorized, Cars & Trucks.
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